Looking back at how Nintendo pitched the original Switch

It’s been more than eight years since we were first introduced to the Nintendo Switch. What was once seen as a bold new concept and a reinvention of Nintendo’s console business — a move that initially spooked investors — now feels pretty normal. Widespread adoption certainly helped. Since 2017, Nintendo has sold a staggering 150 million Switch systems, and in 2025 the company hopes to keep that success going with the forthcoming Switch 2.



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